Royal Caribbean has unveiled an exciting new partnership designed to enhance the experience for their most loyal passengers. This collaboration brings together Royal Caribbean and Hard Rock International, offering a range of land-based benefits to their Club Royale casino customers. Here’s what you need to know about the new perks available through this partnership and how you can take advantage of them.
Building Loyalty through Exceptional Rewards
Cruise lines thrive on loyalty, and Royal Caribbean is no exception. To encourage repeat cruises, they offer comprehensive loyalty programs with enticing rewards. For Royal Caribbean, the Crown & Anchor Society is the primary loyalty program, rewarding passengers based on the number of nights they sail with the cruise line.
Earning Points with Crown & Anchor Society
Passengers earn points in the Crown & Anchor Society as follows:
- One point for each night spent onboard.
- Two points for solo travelers and suite passengers.
- Three points for solo travelers in suites.
As members accumulate points, they ascend through the ranks, starting from Gold and moving up to Pinnacle. At 80 points, members achieve Diamond status, gaining access to exclusive benefits such as an onboard lounge with coffee, snacks, a concierge, and four free drink vouchers daily. Higher levels offer increased perks, including additional free drinks, and Pinnacle members enjoy top-tier benefits that make them feel like cruise line royalty.
Casino Royale: Another Path to Rewards
In addition to the Crown & Anchor Society, Royal Caribbean’s casino loyalty program, Club Royale, rewards players with points based on their gaming activity. Slot players earn one point for every $5 spent on the machines, and various other games offer different point structures.
Reaping the Rewards in Club Royale
Earning 2,500 points within a casino year (April 1 to March 31) grants Prime status, which includes:
- Free drinks in the casino.
- A complimentary 7-day cruise.
Higher point totals unlock higher tiers with even more impressive perks. Now, through the new partnership with Hard Rock International, these rewards extend to land-based properties as well.
Royal Caribbean Partners with Hard Rock International
Royal Caribbean and Hard Rock International have launched a global partnership that significantly enhances the benefits available to loyalty program members of both brands. This partnership allows members to enjoy accommodations, meals, discounts, and more at Hard Rock and Seminole casinos, hotels, and cafes, as well as on Royal Caribbean and Celebrity Cruises.
Reciprocal Benefits for Loyalty Program Members
The partnership offers a variety of cross-brand benefits:
- Unity by Hard Rock loyalty members receive discounts on Royal Caribbean and Celebrity vacations, with the possibility of invite-only cruise giveaways.
- Top-tier loyalty members enjoy an annual complimentary cruise on select ships and itineraries.
- Club Royale and Blue Chip Club members gain exclusive discounts and perks at Hard Rock locations, including complimentary trips at select hotels and casinos for premium-tier members.
Royal Caribbean Senior Vice President Jesse Hopfinger highlighted the significance of this partnership, stating, “This partnership expands the ways our guests can enjoy their vacations and experience entertainment, dining, and gaming from ship to shore.”
Benefits for Employees
The partnership also extends benefits to the employees of both companies. More than 20,000 global team members, including those in Florida, will enjoy special discounts at participating Hard Rock and Seminole Casinos, hotels, and cafes worldwide. These discounts cover food, non-alcoholic beverages, select retail items, and select Royal Caribbean and Celebrity vacations.
Unlocking New Experiences
This collaboration between Royal Caribbean and Hard Rock International is a game-changer for loyalty program members. By combining the strengths of these two iconic brands, passengers can now look forward to even more rewarding and memorable travel experiences both at sea and on land.
As this partnership unfolds, keep an eye out for detailed information on the specific benefits available. Whether you’re a loyal cruiser or a frequent visitor to Hard Rock properties, this new alliance promises to elevate your travel and entertainment experiences to new heights.
Thoughts
Royal Caribbean’s partnership with Hard Rock International is set to provide a wealth of new benefits to loyal customers. From exclusive discounts and complimentary trips to enhanced gaming and dining experiences, this collaboration opens up a world of possibilities for travelers. Stay tuned for more details on how you can make the most of these exciting new perks.
Leave a Reply