Royal Caribbean Reclaims Cruise Industry Supremacy from MSC – And It’s All About the Slides

Royal Caribbean Reclaims Cruise Industry Supremacy from MSC – And It’s All About the Slides

Ultimate Abyss Entrance
Ultimate Abyss Entrance

In the high seas of the cruise industry, the battle for supremacy isn’t just about the size of the ships but also about the sheer thrill they offer. Royal Caribbean and MSC Cruises, two titans of the ocean, have been duking it out, and the real winners are the passengers who get to enjoy the fruits of their rivalry. Let’s dive into the details of this epic showdown, focusing on how Royal Caribbean is poised to reclaim a title that MSC Cruises briefly snatched from them.

MSC Cruises: The Ambitious Contender

MSC Cruises has been on a mission to shake up the U.S. cruise market, aiming to turn the “Big Two” (Carnival and Royal Caribbean) into the “Big Three.” While MSC has long been a European powerhouse, they’ve been making waves in the States with bigger, better ships, and a strategy focused on offering more bang for your buck.

Despite its rapid growth, MSC hasn’t had the smoothest sail in winning over American cruisers. It’s been the underdog, often selling cruises out of Miami and Port Canaveral at prices lower than its more established rivals. But don’t be fooled by the bargain prices – MSC isn’t your typical budget brand. In fact, they’ve been steadily improving their food, service, and entertainment to shed that image.

MSC’s secret weapon? Value-packed deals that include alcoholic drinks and WiFi, which can be irresistible for budget-conscious travelers. The cruise line has worked hard to address early criticisms, and by the time its new flagship, MSC World America, sets sail in April 2025, it plans to be a serious contender in the family cruise market, taking on the heavyweights like Carnival’s Excel Class and Royal Caribbean’s Oasis and Icon classes.

MSC World America is set to redefine family cruising with an innovative partnership with the Lego Group. That’s right – Lego isn’t just for stepping on in the dark anymore; it’s now a central part of the cruise experience!

Royal Caribbean Strikes Back

But let’s not forget about Royal Caribbean, the long-standing champion of high-seas excitement. While MSC Cruises has been making headlines, Royal Caribbean has been quietly preparing to take back a title it lost to its upstart rival: the longest dry slide at sea.

Now, before you say, “So what? It’s just a slide,” let’s break down why this matters. The Ultimate Abyss, Royal Caribbean’s signature dry slide, has been thrilling passengers since it first appeared on Harmony of the Seas in 2016. It’s not just a slide; it’s a 10-deck plunge from Deck 16 to Deck 6 that turns your stomach and leaves you begging for more.

But then MSC Cruises came along and said, “Hold my drink,” debuting the 250-foot Venom Drop on their World Europa. Suddenly, Royal Caribbean wasn’t the king of the (dry slide) hill anymore. MSC’s slide stole the crown, and Royal Caribbean wasn’t too happy about it.

Not one to be outdone, Royal Caribbean is upping the ante with the upcoming Utopia of the Seas. This ship will feature an even longer Ultimate Abyss – a 259-foot monster that will once again make Royal Caribbean the undisputed slide champion of the seven seas. It’s longer than a London double-decker bus, and if that doesn’t scream “family fun,” what does?

MSC Cruises Doubles Down on Families

MSC isn’t backing down from the fight. They’ve made it clear that families are their focus, and the upcoming MSC World America is designed with this demographic in mind. The ship will feature the largest and most advanced kids’ area in the MSC fleet – a 10,000-square-foot paradise for children, complete with seven distinct rooms catering to different age groups from 0 to 17 years old.

And in a move that will make every kid (and secretly, every adult) onboard jump for joy, MSC has teamed up with Lego to create a series of exclusive onboard experiences. Here’s what families can look forward to:

  • Lego Parade: MSC World America will host the first-ever Lego parade at sea. Imagine a procession of your favorite Lego characters cruising down the ship’s promenade, entertaining kids of all ages.
  • Lego Family Zone: This space is a dream come true for Lego fans, offering endless opportunities for parents and children to play and build together from morning to evening.
  • Lego Game Show: During each cruise, families can compete in the ultimate Lego challenge, racing against the clock and each other to become true Master Builders. Expect timed challenges, colorful bricks, and plenty of surprises.

MSC World America will also adopt a neighborhood-style layout, similar to Royal Caribbean’s approach. The ship will boast seven distinct districts, each with its own unique vibe, facilities, and experiences. Whether you’re looking for a tranquil zen area, a lively promenade with shops and entertainment, or a dedicated family zone, this ship promises something for everyone.

The Real Winners: Cruise Passengers

So, what does this battle mean for you, the intrepid cruise passenger? Well, it’s simple: more fun, more excitement, and more value. As MSC Cruises and Royal Caribbean vie for your attention, they’re rolling out bigger and better attractions, enhanced family experiences, and innovative features designed to make your cruise unforgettable.

Whether you’re team Royal Caribbean or cheering for the underdog MSC Cruises, one thing’s for sure – you’re in for an epic adventure no matter which ship you choose. And with Royal Caribbean set to reclaim the title of the longest dry slide at sea, it looks like the friendly rivalry between these two cruise giants will continue to make waves, keeping the cruise industry as thrilling as ever.


And there you have it – a showdown of cruise line titans with families reaping all the benefits. Whether you’re chasing the longest slide at sea or looking to build lifelong memories with Lego, the choice between Royal Caribbean and MSC Cruises just got a whole lot more exciting.

All aboard for the ultimate family adventure!

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