Picture this: the sun is high, the sea is calm, and you’ve got a top-shelf cocktail in hand. Sounds like a dream? Well, Princess Cruises is making that dream a reality. The renowned cruise line, famous for its association with the iconic “Love Boat,” is betting big on a premium drinking experience for its passengers.
Princess Cruises might not have the same instant name recognition as its parent company, Carnival Cruise Line, but it boasts a pedigree that resonates with a certain generation. Many Americans over 40 fondly remember “The Love Boat,” the show that brought the idea of cruising into living rooms across the nation. Airing on ABC from 1977 to 1986, the show featured romantic escapades and big-name guest stars, creating a lasting impression of luxury and adventure at sea.
“Princess Cruises is The Love Boat, the world’s most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships,” the cruise line proudly proclaims on its website.
In the Carnival portfolio, Princess Cruises plays a role similar to that of Celebrity Cruises within Royal Caribbean’s lineup. It’s tailored more toward adults, offering a higher-end experience compared to Carnival, but make no mistake—Princess passengers are always up for a good time. This is where the cruise line’s latest move comes into play, focusing on elevating the onboard beverage experience.
Princess Cruises Bets Big on Upscale Adult Beverages
Princess Cruises has long incorporated mixology and premium beverages into its brand. Its Premier Beverage Package already offers a stellar bar experience, featuring top-shelf spirits, reserve wines by the glass, and crafted cocktails by renowned Mixologist Rob Floyd. This package includes:
- A selection of over 75 spirits, 40+ wines by the glass, and 20+ high-end cocktails
- Premier wines by the glass, including Duckhorn, Stag’s Leap, Grgich Hills, and Cattier Champagne
- A private Woodford Reserve Bourbon Selection created exclusively for Princess
- Personalized Jack Daniel’s Whiskey Single Barrel Select
But now, the cruise line is upping the ante with its all-new “Love Line Premium Liquors” collection. This exclusive line of wines and spirits, crafted in collaboration with celebrities like Pitbull, Jason Aldean, and Romero Britto, promises an unmatched experience for guests aboard the “Love Boat.”
Celebrity-Endorsed Drinks Make Waves
The “Love Line” collection is currently available on the Sun Princess and will be rolling out to the entire fleet this summer. These premium liquors feature the unique touches of their celebrity partners, catering to the sophisticated tastes of Princess Cruises guests. From smooth vodka to organic wine notes, the collection is as diverse as it is luxurious.
Princess Cruises detailed some of its standout offerings:
- Voli 305 Vodka by Pitbull: This ultra-premium vodka, created with the vibrant energy of Miami nightlife in mind, offers a taste of luxury with every sip.
- Love Prosecco by Britto: A creative collaboration between artist Romero Britto and winemaker Villa Sandi, this prosecco blends artistry with fine Italian craftsmanship, available as part of the dining experience and in bars across the fleet.
- Melorosa Wines by Jason Aldean: Featuring a Sauvignon Blanc, Red Blend, and Cabernet Sauvignon, these wines are crafted by country music star Jason Aldean, his sister Kasi Wicks, and entertainer Chuck Wicks.
A Sip of Luxury at Sea
For those with the Premier Beverage Package, these new drinks come at no additional cost. Imagine enjoying a meticulously crafted cocktail or a glass of celebrity-endorsed wine as you sail toward exotic destinations. “The Love Line Collection is a natural extension of the elegance and sophistication found throughout our Princess ships and makes every sip a journey worth savoring,” says Princess Cruises President John Padgett.
Blame Sammy Hagar
You can trace the trend of celebrities launching their own alcohol brands back to Sammy Hagar. The former Van Halen frontman sold an 80% stake in his Cabo Wabo tequila brand for a whopping $80 million in 2007, sparking a wave of celebrity-endorsed liquor brands. Princess Cruises has smartly capitalized on this trend, bringing in a diverse array of star-powered beverages.
Join the Fun
So, whether you’re a fan of premium vodka, prosecco, or wine, Princess Cruises has something special for you. As the sun sets on another beautiful day at sea, you’ll be raising your glass, perhaps filled with Pitbull’s Voli 305 Vodka or Britto’s Love Prosecco, to the joy of cruising with Princess.
So, next time you’re planning a cruise, remember that with Princess Cruises, you’re not just booking a trip; you’re embarking on a journey filled with elegance, sophistication, and a whole lot of fun. Cheers to that!
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